The Internet Business – It’s Not For The Lazy
Everyone wants to be their own boss. What a lot of people dreaming of an internet business don’t know is that they will likely work many, many more hours at their internet business than in a 9 to 5 job. Not only are the hours long, there are no paid holidays and no free donuts in the break room.
An internet business requires discipline and hard work above all other things. The business may not require much money up front to get started, and it may not require a lot of technical knowledge, but if the hard work and dedication are’t there, the business has little chance of succeeding. To get an internet business off the ground generally requires a lot of research into the market that is being pursued. This may take a great deal of time and seem pointless, but in order to make money, an entrepreneur has to understand the market, the competition, and how the market for the item or service has been growing and changing.
Once the market for the product is understood, there is getting out there. Having a strong web presence is vital to making an internet business work, and it can take a lot of time. Even if the business owner does’t have their own site and is operating through other sites, the presence still has to be there. Marketing a site or a service is one of the most time-consuming tasks to an internet business and will continue to take up time and resources even after the business has been established. Even at the top of the internet food chain, Google still has to advertise.
Once the research and marketing has been done, unless it is a purely affiliate business, there is still the matter of providing the product or service. This can be time consuming as well, depending on what is being sold. Most internet business gurus suggest having a front-end product to sell as well as selling as an affiliate. This means providing something on some level, whether it is physical items that have to be shipped or digital goods that can be emailed. Maintaining the system, even when automated, takes time and patience. Even using an automated system like Clickbank to sell digital items, there is still the matter of monitoring the mini-site, fixing broken links, keeping the information current, making sure that the checks that come are correct, and marketing the product to take advantage of affiliates willing to sell it. Add up the time to maintain just this one aspect of a business, and a front-end product alone will reveal the time spent at a day job.
In any internet business, no matter what is being sold or how it is marketing, things change fast. The bottom may drop out of one market to be replaced by others. A site making money for affiliates closes down or changes its pay structure. Any number of things can happen that can change the business forever. The business has to be able to adapt and change right along with supply and demand. This requires steady research and having more than one egg in the basket. It also requires diligence and creativity to keep expanding and coming up with new markets and new revenue streams. Sure, there’s no boss, but it’s still not an easy road. Is it worth it? You’d better believe it.